Total quality management - tqm essay - i introduction before you can begin to understand what total quality management is, you must know what quality is quality is the ability to satisfy, or even exceed, the needs and expectations of the customers.
Total quality management involves all the internal and external members to the supply chain to meet all the customer requirements at the lowest achievable cost apple inc implements total quality management with the commitment and support from the top management by maintaining a customer centric focus in all of its services, products and processes. In 1950s edward deming imparted statistical methods and dr juran imparted the quality management methods to the japanese edward deming is known as the ‘father of modern quality' it was in 1950s when armand feigenbaun wrote total quality control this was the first work that initiated total quality management theories.
Apple designs, manufactures and markets personal computers, portable media players, mobile phones, computer software, computer hardware and peripherals the apple store, which is a retail store owned and operated by apple inc, has opened 283 stores as of december 2009, which are located in 10 countries.
Application of total quality management principles in apple total quality management mainly a method which continuously concentrate on the development of quality of all the separations of a company with a view to providing quality service to the clients beyond their potentials. Total quality management or tqm is defined as a form of management that ensures that every element of the business is contributing to the overall total effort of a business of achieving the highest quality levels in the delivery of its products and services.